Sometimes, sticking with tradition when marketing your small business can still pay off. It’s no secret that Marketing channels can be mind boggling these days. There’s print media, such as sending out direct mail or simply sticking fliers under car windshields. Television, radio, internet, social networking, Twitter, podcasts, and billboards are also available methods, depending on your advertising budget and technical skill level. Nevertheless, for many small businesses with a local target market or with one on one personal relationships, calendars can still rock.
Even with smart phones, day planners, and computer desktop calendars, people still use the old fashion printed ones. Sometimes, it’s quicker than opening an application on your computer or phone. Calendars are relatively inexpensive and are often kept on the customer’s desk, stuck on the refrigerator, or hanging on the wall to display the pretty pictures for each month. Let’s look at some specific types of calendars that are more likely to be used throughout the year.
Desk blotter calendars are a popular item. People in lush corner offices all the way down to clerks in cubicles generally keep a desk blotter on their desk or work station. It’s a great way to do a quick date check, scribble notes where you know you can find them quickly, and keep track of how many more days until you have a vacation. Many workers even tear off the months and place them under the calendar so they can refer back to notes and phone numbers.
There’s a lot of room on desk blotter calendars for your advertising. Some small businesses even co-op with others to spread the cost of a large printing run. You can have your logo, web address, products, and whatever other information displayed on every one of the 12 months. You can even get creative and incorporate coupons and specials for different seasons if this lends itself to your type of enterprise.
Another option for making your calendars really stick around is to go with slim line horizontal calendars that stick on monitors or keyboards. Once stuck there, they are not going anywhere for the rest of the year. The main drawback is the very restricted amount of space they offer for posting your message – but the message will certainly be right up in front of their faces and the cost is very minimal on a per unit basis.
Don’t forget about single sheet vinyl calendars with adhesive backing that are made to stick right on the wall. A lot of service businesses like tire repair, quick lube. and body shops have these in the office for quick reference. The contractor’s memo calendar is very popular in construction related businesses. They’re similar to the desk blotter calendars but under each day of the month there are several blank lines for notes and scheduling. These aren’t just great advertising tools, but people appreciate them and actually use them on a daily basis.
Calendars can be obtained at your local printer, at an office supply store, or from various venders on the web. So don’t let another day get checked off without investigating this cost effective advertising.
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